Designing cars in China: Can Nissan give "daqi" global appeal?

Newswire

By Norihiko Shirouzu BEIJING July 18 (Reuters) - Nissan Motor Co. plans to start selling more China-inspired cars around the world, its design chiefs said, a nod to the growing importance of China's auto market and the country's up-and-coming design talent. Staff at the Japanese automaker's new design centre in Beijing will attempt to export homegrown concepts like "daqi" - the hard-to-define sense of style and road "presence" that Chinese buyers look for in a ...

REGISTER NOW

To access this content simply register below now.
Registering is easy and allows you to:

  • Access all WardsAuto.com public content and newswire stories
  • Participate in forums
  • Comment on articles
  • Sign up for e-newsletters
  • And much more!
     

Already registered? here.
Connect With Us

Sponsored Introduction Continue on to (or wait seconds) ×