Designing cars in China: Can Nissan give "daqi" global appeal?


By Norihiko Shirouzu BEIJING July 18 (Reuters) - Nissan Motor Co. plans to start selling more China-inspired cars around the world, its design chiefs said, a nod to the growing importance of China's auto market and the country's up-and-coming design talent. Staff at the Japanese automaker's new design centre in Beijing will attempt to export homegrown concepts like "daqi" - the hard-to-define sense of style and road "presence" that Chinese buyers look for in a ...


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Jan 18, 2018

2018 Wards 10 Best Engines Editorial Roundtable Part 2

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