Designing cars in China: Can Nissan give "daqi" global appeal?

Newswire

By Norihiko Shirouzu BEIJING July 18 (Reuters) - Nissan Motor Co. plans to start selling more China-inspired cars around the world, its design chiefs said, a nod to the growing importance of China's auto market and the country's up-and-coming design talent. Staff at the Japanese automaker's new design centre in Beijing will attempt to export homegrown concepts like "daqi" - the hard-to-define sense of style and road "presence" that Chinese buyers look for in a ...

REGISTER NOW

To access this content simply register below now.
Registering is easy and allows you to:

  • Access all WardsAuto.com public content and newswire stories
  • Participate in forums
  • Comment on articles
  • Sign up for e-newsletters
  • And much more!
     

Already registered? here.
Insights

Jan 18, 2018
video
WardsAuto

2018 Wards 10 Best Engines Editorial Roundtable Part 2

WardsAuto editors discuss some of the 22 nominees that did not make the cut in this year's Wards 10 Best Engines competition....More

Enewsletters

Follow Us

Sponsored Introduction Continue on to (or wait seconds) ×