DieHard® Brand Remakes Iconic '70s "Frozen Lake" TV Commercial to Introduce Alkaline Batteries

http://photos.prnewswire.com/prnc/20120329/MM78096HOFFMAN ESTATES, Ill., March 29, 2012 /PRNewswire/ -- Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer's voice over: "International Falls, Minn. A car sits on a frozen lake through January, February and...


Feb 23, 2018

Chrysler Pacifica 3.6L V-6 eHybrid – 2018 Award Acceptance

Mike Duhaime, director-electrified propulsion engineering at FCA, accepts Chrysler Pacifica Hybrid award at the 2018 Wards 10 Best Engines ceremony....More


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