DieHard® Brand Remakes Iconic '70s "Frozen Lake" TV Commercial to Introduce Alkaline Batteries

http://photos.prnewswire.com/prnc/20120329/MM78096HOFFMAN ESTATES, Ill., March 29, 2012 /PRNewswire/ -- Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer's voice over: "International Falls, Minn. A car sits on a frozen lake through January, February and...


Jan 18, 2018

2018 Wards 10 Best Engines Editorial Roundtable Part 2

WardsAuto editors discuss some of the 22 nominees that did not make the cut in this year's Wards 10 Best Engines competition....More


Follow Us

Sponsored Introduction Continue on to (or wait seconds) ×