"Dire" discounts give GM a boost in U.S. sales

Newswire

DETROIT, June 27 (Reuters) - General Motors Corp.'s "Employee Discount for Everyone" consumer incentives program has given the struggling auto giant a bit of relief in June, boosting its U.S. sales as much as 30 percent, analysts say. Moving the metal at bargain-basement prices is unlikely to bolster GM's profits, however. And that probably explains why no major automaker has matched the General's latest offensive in Detroit's long-running price war. Profit margins in the highly ...

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