DirecTV says Nielsen to measure its viewership

Newswire

LOS ANGELES, July 28 (Reuters) - Satellite television service DirecTV, said on Monday that Nielsen Media Research, which charts audience viewing, will begin measuring viewership of advertiser-supported channels on the DirecTV system. In a statement, El Segundo, California-based DirecTV said having Nielsen monitor and publish viewer ratings for its channels should help boost its sales efforts because doing so will give advertisers a better idea of viewing habits of DirecTV subscribers. ...

Premium Content (PAID Subscription Required)

"DirecTV says Nielsen to measure its viewership" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642
 

Current subscribers, please login or CLICK for support information.

Already registered? here.
Insights

Dec 6, 2016
Video
WardsAuto

2017 Wards 10 Best Engines: Falling in Love With 6-Cyl. Turbos 2

BMW and Ford each have two stout turbo-6s in the hunt this year, while Infiniti has one. All five are smooth, extremely refined, reasonably fuel-efficient and dishing up loads of horsepower and torque....More

Enewsletters

Follow Us

Sponsored Introduction Continue on to (or wait seconds) ×