DirecTV says Nielsen to measure its viewership

Newswire

LOS ANGELES, July 28 (Reuters) - Satellite television service DirecTV, said on Monday that Nielsen Media Research, which charts audience viewing, will begin measuring viewership of advertiser-supported channels on the DirecTV system. In a statement, El Segundo, California-based DirecTV said having Nielsen monitor and publish viewer ratings for its channels should help boost its sales efforts because doing so will give advertisers a better idea of viewing habits of DirecTV subscribers. ...

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