Discounts boost July sales for Detroit automakers

Newswire

By Poornima Gupta DETROIT, July 25 (Reuters) - U.S. sales of new cars and trucks from Detroit's traditional Big Three automakers surged in July as bargain-basement prices and popular employee pricing discounts lured customers into showrooms, analysts said. But the results may prove bittersweet since lower prices mean lower profits, for dealers and manufacturers alike. There is also a lot of talk in Detroit -- whose leading automakers are bleeding money and struggling to regain market ...

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