No new ads found their way onto the Most Engaging list for the week, allowing Mazda, Lexus, Chevy, Fiat and Dodge to hold their ground. Spending rose on some 210 automotive spots aired nationally....More
The map pocket has become a vital storage bin in today's vehicles, clearly used for much more than folded paper roadmaps. A smattering of photos from the 2015 Ward's 10 Best Interiors field shows the varying approaches as automakers attempt to maximize the utility of this space.
Continental plans to expand its business in sensors and chassis systems that will enable semi- or fully autonomous driving in the coming decade. The German supplier expects that its unique in-tire air-pressure monitor will play a part in that development....More
Fiat enthusiast John Montgomery says a hurdle is getting people to look beyond the cars’ unflattering past. His hope is they will recognize that, just as a new pope brings new energy, a new Fiat means new possibilities....More
Without designing an experience specifically for the car from the ground up, the Apple and Google interfaces remain fragmented. The result? Missed opportunities for innovation and a decline in safety....More