No new ads found their way onto the Most Engaging list for the week, allowing Mazda, Lexus, Chevy, Fiat and Dodge to hold their ground. Spending rose on some 210 automotive spots aired nationally....More
The map pocket has become a vital storage bin in today's vehicles, clearly used for much more than folded paper roadmaps. A smattering of photos from the 2015 Ward's 10 Best Interiors field shows the varying approaches as automakers attempt to maximize the utility of this space.
Winner profiles will appear on WardsAuto.com beginning Sept. 21, and honored automakers will receive their trophies on Oct. 4 at the WardsAuto User Experience Conference at the Suburban Collection Showplace in Novi, MI.
The automaker is hoping fresh sheet metal, a snazzy interior and extensive new features in the areas of safety, driver assistance, connectivity and powertrain will turn the tide for the ’18 Equinox....More
We call out vehicles with problematic fit-and-finish, materials, ergonomics or unfortunate design choices. Each of these items resulted in points deducted as WardsAuto editors selected the 2016 Wards 10 Best Interiors.