No new ads found their way onto the Most Engaging list for the week, allowing Mazda, Lexus, Chevy, Fiat and Dodge to hold their ground. Spending rose on some 210 automotive spots aired nationally....More
The map pocket has become a vital storage bin in today's vehicles, clearly used for much more than folded paper roadmaps. A smattering of photos from the 2015 Ward's 10 Best Interiors field shows the varying approaches as automakers attempt to maximize the utility of this space.
In the initial aluminum-to-steel production program, GM will be moving cautiously, replacing only a couple of the rivets currently used to test the manufacturing process and prove part durability before moving on to more extensive applications....More
Each vehicle nominated for Wards 10 Best Interiors is scored based on aesthetics and design harmony as well as materials, ergonomics, safety, comfort, value and fit-and-finish. Editors also test the user-friendliness of the human-machine interface.
Last year, Hyundai was the first automaker in the world to sell a vehicle powered by a hydrogen fuel cell. Hyundai Vice Chairman Woong-chul Yang makes it clear the automaker plans to be a trailblazer in hybrids as well as fuel cells....More
New-car sales in China are expected to grow at least 5% this year. But margins on those sales, already small, have vanished for many dealers. Retailers now are looking to look to areas such as finance and insurance and used-car sales for profits....More