No new ads found their way onto the Most Engaging list for the week, allowing Mazda, Lexus, Chevy, Fiat and Dodge to hold their ground. Spending rose on some 210 automotive spots aired nationally....More
The map pocket has become a vital storage bin in today's vehicles, clearly used for much more than folded paper roadmaps. A smattering of photos from the 2015 Ward's 10 Best Interiors field shows the varying approaches as automakers attempt to maximize the utility of this space.
To optimize their logistics and supply-chain management strategies, automakers need the ability to track large amounts of data across the globe in order to provide a high-level overview of where supply chain time and money are spent....More
Fiat enthusiast John Montgomery says a hurdle is getting people to look beyond the cars’ unflattering past. His hope is they will recognize that, just as a new pope brings new energy, a new Fiat means new possibilities....More