No new ads found their way onto the Most Engaging list for the week, allowing Mazda, Lexus, Chevy, Fiat and Dodge to hold their ground. Spending rose on some 210 automotive spots aired nationally....More
The map pocket has become a vital storage bin in today's vehicles, clearly used for much more than folded paper roadmaps. A smattering of photos from the 2015 Ward's 10 Best Interiors field shows the varying approaches as automakers attempt to maximize the utility of this space.
The all-new Wards 10 Best User Experiences competition drills deeply into the user-friendliness of vehicle systems designed to minimize distraction and frustration, prevent accidents and improve safety in neighborhoods and on the highway....More
Winner profiles will appear on WardsAuto.com beginning Sept. 21, and honored automakers will receive their trophies on Oct. 4 at the WardsAuto User Experience Conference at the Suburban Collection Showplace in Novi, MI.
Under the terms of the settlement, the automaker’s assembly plant in Oshawa, an engine and transmission plant in St. Catharines and a parts depot in Ontario all will receive significant new investment....More
We call out vehicles with problematic fit-and-finish, materials, ergonomics or unfortunate design choices. Each of these items resulted in points deducted as WardsAuto editors selected the 2016 Wards 10 Best Interiors.