Don't be fooled by that 9/10th in price at US gas pumps

Newswire

By Tom Doggett New York, May 26 (Reuters) - As millions of Americans make the filling station the first stop on their Memorial Day vacation this weekend, the traditional start of the busy summer driving season, some may wonder: "Why does the price for gasoline always have that 9/10 number at the end of it?" For decades gas stations have advertised the price for gasoline on signs with three big numbers and a small 9/10, representing nine tenths of a penny -- a marketing strategy to make ...

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