Efficient cars a tough sell with US buyers--panel


By Scott Malone BOSTON, Oct 27 (Reuters) - Designing a more fuel efficient car can be less of a challenge than selling one. But with the number of autos on the world's roads expected to triple over the next half-century and fuel prices expected to rise, automakers need to focus on both problems. That was the message from a panel of automotive experts at The World Oil Conference on Friday. "Most people want horsepower. They don't want fuel economy," said Bill Reinert, national manager ...

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