Online campaign stresses Volt’s ‘green’ qualities, sustainability.
Chevrolet U.K., saying its Volt extended-range electric vehicle deserves an innovative launch, is going 100% digital with its new advertising campaign. The first digital-only campaign by General Motors’ U.K. subsidiary now is live across multiple channels. In its first project for Chevrolet, global media agency Carat has created a high-impact online presence, introducing new partnerships with media giants including AOL, Yahoo and AskMen. Chevrolet U.K. public-relations manager ...
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