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Home > Exclusive AutoTrader.com Study Reveals Disconnect Between Dealers' CRM Data And Actual Shopper Behavior

Exclusive AutoTrader.com Study Reveals Disconnect Between Dealers' CRM Data And Actual Shopper Behavior

PR Newswire
Jan. 24, 2013
ATLANTA, Jan. 24, 2013 /PRNewswire/ -- An analysis of over 4,700 car buyers from 42 dealerships nationwide showed material inconsistencies between the sourcing information dealers entered into their Customer Relationship Management (CRM) systems and car buyers' actual behavior,...
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