FEATURE-Automakers get help to build eye-catching cars

Newswire

By Michael Ellis DETROIT, July 30 (Reuters) - Think the head-turning, low-slung Chrysler Crossfire sports car or the curvy, retro-style Chevrolet SSR pickup are built by Detroit automakers? Think again. Mass market automakers, to compete in a crowded arena, increasingly are turning to small "coachbuilders" or engineering firms for help with distinctive low-volume vehicles that can strengthen a brand's image far beyond their sales numbers. Major car companies are geared to build upwards ...

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