FEATURE-Automakers get help to build eye-catching cars


By Michael Ellis DETROIT, July 30 (Reuters) - Think the head-turning, low-slung Chrysler Crossfire sports car or the curvy, retro-style Chevrolet SSR pickup are built by Detroit automakers? Think again. Mass market automakers, to compete in a crowded arena, increasingly are turning to small "coachbuilders" or engineering firms for help with distinctive low-volume vehicles that can strengthen a brand's image far beyond their sales numbers. Major car companies are geared to build upwards ...

Premium Content (PAID Subscription Required)

"FEATURE-Automakers get help to build eye-catching cars" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.

Jan 18, 2018

2018 Wards 10 Best Engines Editorial Roundtable Part 2

WardsAuto editors discuss some of the 22 nominees that did not make the cut in this year's Wards 10 Best Engines competition....More


Follow Us

Sponsored Introduction Continue on to (or wait seconds) ×