FEATURE-GM 'car czar' rolls into spotlight in reform drive


By Jui Chakravorty DETROIT, Dec 27 (Reuters) - Since becoming General Motors Corp.'s "car czar" last year, Bob Lutz has delivered a consistent message to engineers and designers: abandon business as usual. With GM staring down bankruptcy fears in 2005, Lutz, 74, was the catalyst behind a successful effort that brought the launch of the new Silverado and Sierra pickup trucks forward by three months. Getting the revamped GM trucks to dealers this year helped to shore up sagging U.S. ...

Premium Content (PAID Subscription Required)

"FEATURE-GM 'car czar' rolls into spotlight in reform drive" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.

Mar 8, 2018

Toyota Camry Hybrid 2.5L Atkinson 4-Cyl. – 2018 Award Acceptance

Masashi Hakariya, project manager-engine development at Toyota, accepts award for Toyota Camry Hybrid at 2018 Wards 10 Best Engines ceremony....More


Follow Us

Sponsored Introduction Continue on to (or wait seconds) ×