By Jon Herskovitz SEOUL, Jan 31 (Reuters) - When banker Lee Sang-mok takes his cheap and ageing subcompact car through the streets of Seoul's financial district, heads turn, fingers point and people can be seen mouthing the words: "It's a Pony." The Hyundai Pony is nostalgia on wheels for South Koreans who fondly remember the automobile that dominated sales at home in the 1970s and 80s and became its first car good enough to export. Even though the last one rolled off the lines some 20 ...
Premium Content (PAID Subscription Required)
"FEATURE-Hyundai Pony leaves its mark on South Korea car market" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.