By Michael Ellis CHICAGO, Feb 17 (Reuters) - Don't look for their names in the credits, but U.S. automakers are increasingly "going Hollywood," taking starring roles in movies and even helping pen scripts in some cases. In the unending battle to get their brands noticed and fight for market share, Ford Motor Co. , General Motors Corp. and Chrysler are shifting more of their advertising budgets away from television commercials, as consumers zap ads with devices such as TiVo. The Ford ...
Premium Content (PAID Subscription Required)
"FEATURE-Movies offer US carmakers an alternative to TV ads" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: email@example.com or phone: (248) 799-2642
Current subscribers, please login or CLICK for support information.