FEATURE-Movies offer US carmakers an alternative to TV ads

Newswire

By Michael Ellis CHICAGO, Feb 17 (Reuters) - Don't look for their names in the credits, but U.S. automakers are increasingly "going Hollywood," taking starring roles in movies and even helping pen scripts in some cases. In the unending battle to get their brands noticed and fight for market share, Ford Motor Co. , General Motors Corp. and Chrysler are shifting more of their advertising budgets away from television commercials, as consumers zap ads with devices such as TiVo. The Ford ...

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