FEATURE-Super Bowl aside, TV not so super for car ads

Newswire

By Michael Ellis DETROIT, Jan 30 (Reuters) - For U.S. television advertising, there is no bigger day than Super Bowl Sunday. That leaves the other 364 days of the year to search for alternative ways to influence consumers. The task has become more daunting for car companies and other major advertisers who must compete with electronic devices like Tivo zapping ads and Generation X turning off the tube in favor of video games. General Motors Corp. , the biggest spender in that category, ...

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