FEATURE-Toyota cars weather storm, make headway in S.Korea

Newswire

By Samuel Len SEOUL, June 22 (Reuters) - Japan's Toyota Motor Co sells cars all over the world, but it had to think long and hard about entering the market closest to home: South Korea. Fierce pride for home-grown cars and harsh memories of Japan's occupation of the peninsula between 1910 and 1945 made Japanese products a hard sell. These days, affluent, young urbanites care more about global brands, quality and savvy designs. That helped Toyota become the second-biggest foreign ...

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