Fiat asks Italians to keep cheering its turnaround

Newswire

By Jane Barrett MILAN, Feb 20 (Reuters) - Struggling Fiat appealed to national pride on Sunday, taking out full-page newspaper adverts urging Italians to support their industrial icon as it battles to revive car sales and return to profit. "Keep cheering for us," Fiat's chairman and chief executive cried out from the light blue page, the same colour as Italy's soccer strip. Fiat once controlled 60 percent of Italian auto sales but as trade barriers came down and foreigners arrived in ...

Premium Content (PAID Subscription Required)

"Fiat asks Italians to keep cheering its turnaround" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.

Already registered? here.
WardsAuto Blogs
Aug 21, 2014
blog

Michigan, Great Lakes Region Still Core of North American Production

The Great Lakes Region is well-positioned to remain a North American production hub for years, perhaps well into the next decade....More
Aug 19, 2014
blog

Dodge Undergoes Brand ‘Purification’

The brand moves from overall mainstream to so-called mainstream-performance....More
Aug 15, 2014
blog

Is Your Classic Car Worthy of Historical Register?

“If we had a local fruit truck from Birmingham here or local delivery truck that is still around, a local firetruck, that’s every bit as important as the Washington Monument on the national level. It’s all part of our heritage, and heritage starts local," Mark Gessler says....More

Sponsored Introduction Continue on to (or wait seconds) ×