Fiat asks Italians to keep cheering its turnaround

Newswire

By Jane Barrett MILAN, Feb 20 (Reuters) - Struggling Fiat appealed to national pride on Sunday, taking out full-page newspaper adverts urging Italians to support their industrial icon as it battles to revive car sales and return to profit. "Keep cheering for us," Fiat's chairman and chief executive cried out from the light blue page, the same colour as Italy's soccer strip. Fiat once controlled 60 percent of Italian auto sales but as trade barriers came down and foreigners arrived in ...

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