Fiat mulls low-cost car brand, N. America strategy


TURIN, Italy, May 20 (Reuters) - Italy's Fiat is thinking about creating a new brand for a low-cost car it is developing, according to its chief executive. "The next brand is going to be one that we develop ourselves," Sergio Marchionne told an automotive congress held in Turin, an industrial city in northwestern Italy. In light of the success enjoyed by France's Renault with its Logan and the global media attention won by India's Tata Motors Ltd for its upcoming Nano, Fiat and other ...

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