Ford offers behind-the-scenes look at turnaround

Newswire

DETROIT, June 27 (Reuters) - Criticized for not shifting fast enough into crisis mode, Ford Motor Co. on Tuesday said it would offer consumers an unusual, behind-the-scenes video journal of its turnaround efforts. The second-largest U.S. automaker, which is closing 14 plants and cutting up to 30,000 factory jobs, unveiled a series of short, Internet-distributed films it hopes will ultimately generate more interest in its vehicles and reverse a decline in U.S. sales. The first in such a ...

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