Ford to roll out new marketing campaign --source

Newswire

By Poornima Gupta DETROIT, April 26 (Reuters) - Ford Motor Co. is gearing up to roll out a big marketing campaign in May that will feature the slogan "Bold Moves," a source familiar with the plans said on Wednesday. The ad campaign by the No. 2 U.S. automaker will include television ads and will feature singer Kelly Clarkson, winner of the first "American Idol" television show. The new slogan, which replaces "Built for the Road Ahead," reflects the "Red, White and Bold" phrase that ...

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