Ford to roll out new marketing campaign --source


By Poornima Gupta DETROIT, April 26 (Reuters) - Ford Motor Co. is gearing up to roll out a big marketing campaign in May that will feature the slogan "Bold Moves," a source familiar with the plans said on Wednesday. The ad campaign by the No. 2 U.S. automaker will include television ads and will feature singer Kelly Clarkson, winner of the first "American Idol" television show. The new slogan, which replaces "Built for the Road Ahead," reflects the "Red, White and Bold" phrase that ...

Premium Content (PAID Subscription Required)

"Ford to roll out new marketing campaign --source" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.

Jan 18, 2018

2018 Wards 10 Best Engines Editorial Roundtable Part 2

WardsAuto editors discuss some of the 22 nominees that did not make the cut in this year's Wards 10 Best Engines competition....More


Follow Us

Sponsored Introduction Continue on to (or wait seconds) ×