Ford to run ad using film from Web contest on NBC

Newswire

By Sue Zeidler LOS ANGELES, Sept 23 (Reuters) - Ford Motor Co on Wednesday will run an ad featuring a short film that won an online competition, reflecting how companies are seeking to cut costs while boosting their brand awareness. The 60 second ad shows two aspiring filmmakers and snippets of their film, "Numskull," the winner of the "Mustang Stories" short-movie contest run by online video site Filmaka in conjunction with WPP Group Plc's JWT Team Detroit ad agency and Ford. The ...

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