Ford sets $200 mln ad blitz for new F-150

Newswire

By Justin Hyde DEARBORN, Mich., Aug 28 (Reuters) - With at least $200 million in advertising, Ford Motor Co. hopes to put a pitch for its new F-150 pickup in front of every possible buyer over the next few months, executives said on Thursday. The world's second-largest automaker hopes the blitz, starting Friday, will drive demand for the 2004 model of the F-150, which has been the best-selling vehicle in the United States for nearly two decades. The campaign will begin in earnest on ...

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