Ford sets $200 mln ad blitz for new F-150


By Justin Hyde DEARBORN, Mich., Aug 28 (Reuters) - With at least $200 million in advertising, Ford Motor Co. hopes to put a pitch for its new F-150 pickup in front of every possible buyer over the next few months, executives said on Thursday. The world's second-largest automaker hopes the blitz, starting Friday, will drive demand for the 2004 model of the F-150, which has been the best-selling vehicle in the United States for nearly two decades. The campaign will begin in earnest on ...

Premium Content (PAID Subscription Required)

"Ford sets $200 mln ad blitz for new F-150" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.

Mar 8, 2018

Toyota Camry Hybrid 2.5L Atkinson 4-Cyl. – 2018 Award Acceptance

Masashi Hakariya, project manager-engine development at Toyota, accepts award for Toyota Camry Hybrid at 2018 Wards 10 Best Engines ceremony....More


Follow Us

Sponsored Introduction Continue on to (or wait seconds) ×