Ford sponsors "24" premiere without commerical breaks

Newswire

NEW YORK, Oct 28 (Reuters) - The Oct. 29 premiere of Fox's espionage drama "24" will run without any commercial breaks, but eagle-eyed viewers should take note of the Ford Expedition driven by its star, Kiefer Sutherland. Ford Motor Co is underwriting the entire show, which will run without any commercial interruptions, in a flashback to the early days of television, when shows were often sponsored by a single company. Such deals may also represent the future of television advertising, as ...

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