Are Millennial Car Buyers That Different?

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jsousanis's picture
Joined: 2011-06-14
Generation Y’ers, ages 16 to 32, are 77 million strong. They bought 25% of new vehicles sold in the U.S. last year. That’s expected to double by 2022. Some people call them a different breed of car shopper compared with their elders. Are the Millennials a new species or like everybody else, just younger?

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