Dealer Business Forum http://wardsauto.com/taxonomy/term/633411/more en Personalization marketing to rule 2014 http://wardsauto.com/forums/dealer-business-forum/personalization-marketing-rule-2014 <div class="node-body forum-body"><p>Marketing can no longer be about appealing to the masses, according to some of the leading voices on marketing in the business world. The Huffington Post reported that 2013 was the year of big data&mdash;statistics, analytics, SEO, etc.&mdash;but 2014 will be about advertising personalization. These big names have made a few predictions about how marketing will change in the coming year, and how companies are going to have to work smarter to reach their clientele.</p> <p> <strong>Service-oriented consumers</strong></p> </div><div class="og_rss_groups"></div><p><a href="http://wardsauto.com/forums/dealer-business-forum/personalization-marketing-rule-2014" target="_blank">read more</a></p> http://wardsauto.com/forums/dealer-business-forum/personalization-marketing-rule-2014#comments Dealer Business Forum Public Mon, 27 Jan 2014 05:28:56 +0000 939031 at http://wardsauto.com Are Millennial Car Buyers That Different? http://wardsauto.com/forums/dealer-business-forum/are-millennial-car-buyers-different <div class="node-body forum-body">Generation Y’ers, ages 16 to 32, are 77 million strong. They bought 25% of new vehicles sold in the U.S. last year. That’s expected to double by 2022. Some people call them a different breed of car shopper compared with their elders. Are the Millennials a new species or like everybody else, just younger? </div><div class="og_rss_groups"></div> http://wardsauto.com/forums/dealer-business-forum/are-millennial-car-buyers-different#comments Dealer Business Forum Thu, 12 Sep 2013 16:09:51 +0000 845761 at http://wardsauto.com