Though CUVs are leading the way, marketing strategist Dave Sullivan says Subaru is benefiting from the all-wheel-drive technology employed in almost all of its cars yet is offered by few competitors....More
Favorable exchange rates, growing new-vehicle demand worldwide and some astute management moves play a role in the positive near-term outlook. Weaknesses? There are some, says CLSA’s Chris Richter....More
WardsAuto editors gather for a roundtable discussion of several vehicles vying for 2015 Ward's 10 Best Interiors honors. Vehicles discussed include: GMC Canyon, Chevy Colorado, Honda CR-V and Subaru Legacy....More
With a corporate initiative to establish STI as Subaru’s performance division, the automaker demonstrates how the right chassis and suspension components can make a world of difference. It’s not all about horsepower....More
Subaru hosted journalists at Japan's Suzuka Circuit near Nagoya recently to demonstrate suspension components that will be marketed as part of the automaker's plan to expand its Subaru Tecnica International division. Eventually, STI will offer complete vehicles, such as BRZ concept shown this week in New York.
Subaru's redesigned AWD turbocharged WRX sedan, always popular among rally-car enthusiasts, arrives for interior evaluation with stylish carbon-fiber trim, gray and red stitching, a flat-bottom steering wheel and an updated central display that includes a boost gauge. Test vehicle sticker price, including $795 destination charges, is $29,639.
Years of deep cost-cutting, consolidating platforms, expanding production outside Japan and sharp focus on product planning have lifted the companies out of the depths of the recession triggered in 2008, industry analyst Chris Richter says....More
Automakers are investing heavily in lightweighting and new engine technology to improve fuel economy. But they could get a bigger bang for the buck simply by replacing batteries with supercapacitors in stop-start applications, Ioxus’ marketing chief says....More
Additional North American production capacity in 2016 from a new plant at Volkswagen and increases at existing facilities among other automakers will raise available straight-time production to 18.4 million units....More
It used to be no one got to see the new model before its big reveal. Now automakers are leaking early glimpses of future cars and trucks through spy photographers and other means. Is this a good thing?...More