General Motors to ramp up ad spending - WSJ

Newswire

Aug 6 (Reuters) - General Motors Co [GM.UL] is increasing its advertisement spending to the levels seen prior to its bankruptcy filing, Joel Ewanick, the car maker's marketing chief, told the Wall Street Journal in an interview.

GM is also ramping up its television ad spending for big ticket events such as the Super Bowl, according to Ewanick.

Ewanick told the Journal that GM would ...

Sign in to access
this Article

"General Motors to ramp up ad spending - WSJ" is part of the paid WardsAuto Premium content.  You must log in with Premium credentials in order to access this article.  To obtain Premium status, please contact us.

Why Become a Premium Subscriber?

WardsAuto.com Premium subscribers have access to the full breadth of Ward’s articles, news, analysis and features as well as all the Ward’s data and statistics as soon as they are available in Excel spreadsheet format.  Learn more about the benefits of Premium access here.

Navigation-system maker TomTom is offering downloads of celebrity voices (including some of these) to guide you on your route. Who would you like to have tell you where to go?

Data Center

There are a number of ways to find data on WardsAuto:

BROWSE : Explore the breadth of WardsAuto data by geography and data type.
SEARCH: Use keywords and filters to search all data.
Reference: View reference and non-time-series data.
Public Data: A collection of data tables available to non-subscribers.

A subscription is required to see locked content.
We also welcome requests for customized data.

Go to Data Center