GM drops 'Survivor' sponsorship after 6 years

Newswire

By Steve Gorman LOS ANGELES, Aug 30 (Reuters) - General Motors Corp. said on Wednesday it is ending its 6-year-old sponsorship of the CBS reality hit "Survivor" but insists the move has nothing to do with the show's controversial new format dividing contestants by race. The issue, according to GM, is simply that insect-eating castaways on desert islands don't drive Chevys and the company wants product placement in the programs it now sponsors. A GM spokeswoman said the decision to drop ...

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