GM invokes past for 'Chevy runs Deep' ad campaign

Newswire

* "Chevy runs deep" TV ads to run on World Series * GM 2011 ad budget up a couple percentage points from '08 * GM spent $2.23 bln on US advertising in '08-Kantar Media * Halving of US brands to four allows greater focus By David Bailey and Ben Klayman DETROIT, Oct 27 (Reuters) - General Motors Co [GM.UL] is tapping a wide range of cars from its past and present, including the new Chevrolet Volt, for a "Chevy runs deep" advertising campaign that begins on Wednesday night. ...

Premium Content (PAID Subscription Required)

"GM invokes past for 'Chevy runs Deep' ad campaign" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.

Already registered? here.
WardsAuto Blogs
Jul 11, 2014
blog

Vintage Car Owners Line Up for Fuel

“This is the greatest day ever!” declares Thomas Semaan, whose ’80 Chevrolet Corvette Stingray fueled up for a mere $8.60 instead of the $38 he would have paid for the same amount in today’s dollars....More
Jul 11, 2014
blog

Tesla Salespeople Would Make Great Museum Curators

The automaker’s salespeople do a couple of things right but enough wrong to finish dead last in a mystery-shopping study....More
Jul 10, 2014
blog

Barra Driving Change at GM

Under CEO Mary Barra, GM is the only one stepping up to change the conversation and fix the long-broken mechanisms for protecting consumers from potentially dangerous vehicle defects and compensating victims....More

Sponsored Introduction Continue on to (or wait seconds) ×