GM names ex-BMW, luxury goods executive to head Cadillac marketing

Newswire

DETROIT, Nov 5 (Reuters) - General Motors Co on Wednesday named a former BMW AG and German luxury goods company executive to spearhead Cadillac's marketing efforts to strengthen its brand outside the United States. GM's drive to make its luxury Cadillac vehicles a global brand took shape after the company's 2009 bankruptcy and restructuring. Pre-bankruptcy, General Motors lacked the financial clout to boost demand beyond the small numbers sold outside the United States. ...

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