GM returning to Super Bowl TV ads in 2014


Aug 23 (Reuters) - A year after General Motors Co decided to pass on advertising during the Super Bowl because commercial television time was too expensive, the automaker said on Friday it would return to the big game in February. General Motors said it would advertise its Chevrolet brand during the Feb. 2 National Football League Championship game, which will air in the United States on News Corp's Fox. The 2014 Super Bowl will be a "great stage" for ...


To access this content simply register below now.
Registering is easy and allows you to:

  • Access all public content and newswire stories
  • Participate in forums
  • Comment on articles
  • Sign up for e-newsletters
  • And much more!

Already registered? here.

more data and Insights

Nov 30, 2015

2016 Wards 10 Best Engines Test Drive: Ram 1500 EcoDiesel

The Ram 1500 and its 3.0L EcoDiesel V-6, evaluated by editor Bob Gritzinger, is one of 31 contenders for the 2016 Wards 10 Best Engines competition....More


Follow Us

Sponsored Introduction Continue on to (or wait seconds) ×