GM targets smaller, more profitable Buick brand

Newswire

LOS ANGELES, Nov 29 (Reuters) - General Motors Corp. is prepared to nearly halve the number of Buick models it offers in the United States as it tries to reestablish the luxury brand in its home market, GM's chief executive said on Tuesday. Rick Wagoner, speaking to reporters at the unveiling of the 2008 Buick Enclave, said the automaker would also reduce Buick sales to rental car companies as it shifts toward targeting more profitable retail sales with upcoming new designs. Although ...

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