GM's new Chevy Silverado bids for more U.S. pickup profits

Newswire

By Nick Carey and Joseph White DETROIT, Jan 13 (Reuters) - General Motors Co on Saturday will fire a new round in the battle for profits from one of the U.S. auto industry's most lucrative segments when it shows a new generation of its Chevrolet Silverado pickup truck at Detroit's auto show. The new Silverado, a highlight of the show, is the successor to GM's best-selling vehicle in North America. Sales of the current Silverado rose nearly 2 percent to 585,000 ...

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