Hakuhodo, Omnicom's TBWA form Japan joint venture


TOKYO, Feb 22 (Reuters) - Units of Hakuhodo DY Holdings Inc. and Omnicom Group Inc. said on Wednesday they would establish an advertising joint venture in Japan. Hakuhodo Inc., Japan's second-largest advertising firm after Dentsu Inc. , and TBWA Worldwide, owned by Omnicom, the world's largest advertising services group, have worked together since 1990, starting with Nissan Motor Co.'s European advertising campaign. They now plan to cement their relationship by combining offices and ...

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