Honda on a roll in Thailand, but faces wily Toyota

Newswire

By Chang-Ran Kim and Vithoon Amorn BANGKOK, Nov 19 (Reuters) - Honda Motor Co , Japan's second-largest auto maker, has come a long way in Thailand against the odds. Despite being among the last to enter the Thai passenger car market, it is now the country's number-two brand after Toyota Motor Corp , which has been making cars there for nearly 50 years. At least one in every three cars in Thailand has a Honda badge now, but the auto maker has bigger ambitions: it wants to overtake ...

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