Honda sees U.S. incentive unit cost down in 06/07

Newswire

TOKYO, April 26 (Reuters) - Honda Motor Co. said on Wednesday it expects its total spending on sales incentives in the U.S. market to stay the same this business year as last, signifying a fall in such spending per vehicle due to bigger volumes. A Honda official said it had spent a little over $1 billion on incentives such as discounts and rebates in the U.S. market in the year ended March 31. Honda expects its North American car sales to rise 4.6 percent to 1.76 million units in the ...

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