Honda shows its fun side as CEO takes to the track


By Chang-Ran Kim, Asia auto correspondent TOKYO, Aug 24 (Reuters) - Few auto makers boast a CEO who can demonstrate his company's racing vehicles at speeds of 292 km (181 miles) an hour. Honda Motor Co. is one of them. On Tuesday, Takeo Fukui, president and chief executive of Japan's third-biggest car maker, pulled off a publicity stunt that had spectators applauding as he squeezed out of Honda's BARf-1 racing car after doing laps around the test track. The demonstration at Honda's ...

Premium Content (PAID Subscription Required)

"Honda shows its fun side as CEO takes to the track" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.

Feb 10, 2017

Volvo V60 Polestar 2.0L Turbo/Supercharged DOHC 4-cyl. -- 2017 Award Acceptance

Stefan Hermelin, general manager-Monitoring & Concept Center, accepts Volvo Cars' award at the 2017 Wards 10 Best Engines ceremony....More


Follow Us

Sponsored Introduction Continue on to (or wait seconds) ×