HOW TO PLAY IT - Media plays beyond Facebook


By David K. Randall NEW YORK, May 30 (Reuters) - Forget Facebook. Billboards may be the way to go. While shares of Facebook have plummeted more than 25 percent since its IPO earlier this month, some investors are focusing instead on decidedly old-fashioned media options like local television stations, movie theaters and billboards. And for good reasons. Analysts say old media offer proven ways to reach audiences, whereas online advertising hasn't seemed to fulfill its potential yet. "We're ...

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