HOW TO PLAY IT - Media plays beyond Facebook

Newswire

By David K. Randall NEW YORK, May 30 (Reuters) - Forget Facebook. Billboards may be the way to go. While shares of Facebook have plummeted more than 25 percent since its IPO earlier this month, some investors are focusing instead on decidedly old-fashioned media options like local television stations, movie theaters and billboards. And for good reasons. Analysts say old media offer proven ways to reach audiences, whereas online advertising hasn't seemed to fulfill its potential yet. "We're ...

Premium Content (PAID Subscription Required)

"HOW TO PLAY IT - Media plays beyond Facebook" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642
 

Current subscribers, please login or CLICK for support information.

Already registered? here.
Insights

Dec 6, 2016
Video
WardsAuto

2017 Wards 10 Best Engines: Falling in Love With 6-Cyl. Turbos

BMW and Ford each have two stout turbo-6s in the hunt this year, while Infiniti has one. All five are smooth, extremely refined, reasonably fuel-efficient and dishing up loads of horsepower and torque....More

Newswire

Diesels Power Profit Gains by VW's Lending Unit  

Volkswagen Financial Services cites increased demand for diesel cars in upgrading its projected 2016 profit from €1.92 billion to a record €2.1 billion....More

Enewsletters

Follow Us

Sponsored Introduction Continue on to (or wait seconds) ×