Hyundai courts brand prestige with Hermes model makeover


* Previous branding effort with Prada flopped * Korean carmaker trying to shed value-for-money image * Hyundai trying to compete at home against BMW, Mercedes By Hyunjoo Jin SEOUL, March 28 (Reuters) - South Korean carmaker Hyundai Motor Co hopes a touch of Hermes will make its priciest sedan as desirable as the French retailer's exclusive handbags and catapult its cachet into the same league as luxury European rivals. ...


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Mar 8, 2018

Toyota Camry Hybrid 2.5L Atkinson 4-Cyl. – 2018 Award Acceptance

Masashi Hakariya, project manager-engine development at Toyota, accepts award for Toyota Camry Hybrid at 2018 Wards 10 Best Engines ceremony....More


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