Hyunjoo Kia Motors to go upmarket with K9 launch in May

Newswire

SEOUL, March 29 (Reuters) - Kia Motors will launch its first rear-wheel drive luxury sedan in early May in South Korea, as it seeks to go upmarket and challenge sibling Hyundai Motor's Genesis and imported cars such as BMW's 7 Series. The K9 sedan is built on the same platform as Hyundai's Equus and uses the 3.3-liter and 3.8-liter engines that power Hyundai's Genesis. "Kia has lacked a luxury car line-up. The K9 launch will help raise average sales prices of Kia cars in the domestic market ...

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