IBM to shift ad budget for new campaign


NEW YORK, July 29 (Reuters) - International Business Machines Corp. is set to launch a new advertising campaign on Monday that will shift a sizable chunk of its advertising budget toward ads targeted at specific industries such as autos, retail and banking. Some of the new ads will appear in mass-market outlets like The Wall Street Journal and The New York Times , both of which will carry full-color ads that span two pages on Monday. But the new initiative is likely to carry outsize ...

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