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Industry Voices presents insight, observation, technical information and business advice from our readers. To be considered for publication, submit your commentary, technical paper or instructional essay to Editorial Director David Zoia at dzoia@wardsauto.com

Use Storybook Technique to Sell Used Cars

History is not only about the past. It relates to what we can expect from a car in the present and future.

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  • Jun. 19, 2013
    User Submitted Content

    Use Storybook Technique to Sell Used Cars

    History is not only about the past. It relates to what we can expect from a car in the present and future....More
  • Jun. 18, 2013
    User Submitted Content

    Hire More Women to Sell Cars

    Women like to buy cars from women. They trust them more. They speak the same language....More
  • Jun. 17, 2013
    User Submitted Content

    Dealers Should Pay Attention to Pay Plans

    Recording and tracking individual components of total expenses almost always leads to improvements....More
  • Jun. 14, 2013
    User Submitted Content

    Government Bureau Fixates on Dealers

    It is amazing for Richard Cordray to spend an hour discussing dealership business when his agency has no direct jurisdiction over it....More
  • Jun. 13, 2013
    User Submitted Content

    ‘What’s Your Best Price?’

    Every customer wants a good deal. A salesperson should help them get it, but it has to be done right....More
  • Jun. 11, 2013
    User Submitted Content

    We Live in a Mobile Society

    Many dealers believe only young car shoppers rely on mobile devices, but a survey says otherwise....More
  • Jun. 7, 2013
    User Submitted Content

    Colorado Dealers Pull Polluters Off the Road

    A state trade association shows how auto industry leaders can be environmental leaders, as well....More
  • Jun. 5, 2013
    User Submitted Content
    WardsAuto

    The Answer Is Yes

    If the auto industry wants to remain relevant, it needs to attract the best and brightest in the IT, computer and electrical engineering world, and right now those people are looking past us. We have to do something to get their attention....More
  • May 30, 2013
    User Submitted Content

    ID Thieves Get Creative

    Everything looked legitimate in a deal that ended with a crook buying two luxury cars....More
  • May 24, 2013
    User Submitted Content
    WardsAuto

    Cadillac, Lincoln Begin Long Road Back

    Cadillac and Lincoln have the cash to reclaim some of their greatness and continue the development of great premium cars and trucks. Both brands can seriously say they have begun a long road back to top tier in their home market. Much more is required globally....More
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U.S. luxury-vehicle sales are up 9.0% through May, outpacing the overall industry growth of 7.1%. Which luxury brand do you think will gain the most market share in 2013?

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