LOS ANGELES – Consumers once priced out of the electric-vehicle segment now have a chance to buy a new or used EV or plug-in hybrid through new incentives directed at those in California’s lowest income brackets.

The initiative is an expansion of the state’s longstanding Enhanced Fleet Modernization Program that offers car owners up to $1,500 for turning in their old vehicles deemed out of compliance with current emissions standards.

The California Air Resources Board, which regulates mobile sources of pollution, established the pilot EV placement program, administered in their respective jurisdictions by the Greater Los Angeles area’s South Coast Air Quality Management District and the San Joaquin Valley Air Pollution Control District, each of which regulates stationary sources of pollution.

Approved by CARB in May, the incentives initially are being offered only to residents of one of the two air quality districts who live in communities identified on census tracts as “disadvantaged.”

Funding is available for three income levels: those with household incomes equal to or less than 225% of the federal poverty level (FPL), those between 226% and 300% of the FPL and those between 301% and 400% of the FPL.

The program doles out incentives on a sliding scale, with larger cash payments going to the lowest-income applicants wanting to acquire the cleanest cars. It’s possible for a family that meets all the necessary income criteria to receive as much as $12,000 toward the purchase of an EV or PHEV.