Chevy Won’t Let Go of No.1 Ad Spot

For the third week in a row, Chevrolet tops the weekly Most Engaging Auto Ads rankings, powered for WardsAuto by iSpot.tv.

The brand’s focus-group parody ad for the LEGO Batmobile is serving the company well. The spot, which features a minifigure Batman voiced by Will Arnett, captured just over a quarter (25.6%) of the industry’s digital share of voice last week. The commercial also promotes “The LEGO Batman Movie,” coming to theaters Feb. 10.

Ford continues to march up the chart, as an ad showcasing multiple models and explaining how its cars are “protective and hard-working” jumps from third to second place this week. A long-running Mazda spot for the CX-5 featuring a snowy proposal slips from No.2 to No.3.

Subaru takes the final two spots on the chart with its ads starring man’s best friend. In fourth place, a family of dogs takes a ride and makes good use of the windshield wipers; this spot moved up from No.5 last week. The final spot centers on a dog that is having a particularly bad hair day.

Attention analytics company iSpot.tv tracks TV ads in real-time across more than 10 million smart TVs, and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. Chevrolet: All-New LEGO Batmobile From Chevy

25.57% Digital Share of Voice, 1M Earned Online Views

2. Ford: Protective and Hard Working

9.11% Digital Share of Voice, 281 Earned Online Views

3. Mazda: The Proposal: Driving Matters

6.01% Digital Share of Voice, 276K Earned Online Views

4. Subaru: Dog Tested: Windshield Wiper

5.08% Digital Share of Voice, 178K Earned Online Views

5. Subaru: Dog Tested: Bad Hair Day

3.75% Digital Share of Voice, 34K Earned Online Views