AUSTIN, TX – Chrysler has started on the path to becoming an “American brand that is deeply rooted in the mainstream,” remedying a failure under the watch of a number of different owners, says CEO Al Gardner. “We need some discipline with this brand, because it has been moved left, right and center for a long time,” Gardner tells WardsAuto at a media event here. “If we don’t make it mainstream American and affordable then we’ve lost the whole ...

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